Always trying to be forward thinking and looking for the next target market, Bespoke Northern Ireland's recent focus has been on the China - the world's largest outbound travel market and one of the fastest growing. We expect to welcome an estimated 50,000 visitors from China to the island of Ireland in 2017 - so it's clear that the visitors from the East are a market we need to explore and learn more about!
We are captitalising on the trends we have seen at Tourism Ireland Trade Exhibitions, as we have had an increase in one to one appointment requests from Chinese Business Tourism agencies. Chinese leisure visitor numbers for the Giant's Causeway have increased by 35% in the last 3 years, and Titanic Belfast have also reached record highs. We are currently enjoying providing our Business Tourism services to Grant & Leng, a local business who facilitate companies in the UK & Ireland to tap into the Chinese market. We provide them with our specialist knowledge and content for their Chinese website northernireland.cn which due to being hosted in Shanghai, is currently having more than 1000 website hits a day! Invest NI in conjunction with China-Britain Business Council are currently holding a suite of workshops to assist businesses in their knowledge of doing business in China. We can highly recommend these workshops, having attended this week.
With our translation services, Chinese speaking tour guides and China specific itineraries at the ready, here's to a Happy Chinese New Year from Bespoke Northern Ireland! 新年快乐