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Bespoke Busman’s Holiday


Breaking the tradition of extolling the virtues of all things Northern Irish for our clients and delegates, we just had to tell you about our recent Easter west Walian discovery in the village of Penally, just outside the historic walled town of Tenby.

If only Penally Abbey was over in NI - what a treat that would be for our customers and locals alike. The charming 18th Century property has been recently taken over by a local food provenance advocate and experienced interior designer husband and wife team. A winning formula that is endorsed by rave reviews from Telegraph Travel's expert and top UK hotel guru Fiona Duncan,  as well as yours truly of course. 

The Strawberry Hill Gothic architecture blends in with traditional and stylishly quirky touches, that are modern but not too 'contemporary cool.' This place oozes warmth,  soul and character. It is perfectly complimented by the most breathtaking panoramic sea views, which stretch out to the neighbouring Gower Peninsula. 

The rooms of the Penally Abbey represent a quiet sophistication and the snuggly quilted beds and pale, restful palettes create a calming coastal chic. Each room is totally unique yet equally luxurious, and the well stocked bar boasts Brecon Gin and Tenby Harbwr craft beer.  So it’s not just us Northern Irish who have gone artisan brewery and distillery mad!

Breakfast was a delight, with a 'full Welsh' making a fresh change form our usual Ulster Fry. We enjoyed traditional Welsh laverbread and artisan products from local company Coedcanlas, who have designed a bespoke breakfast preserve especially for the hotel.

We walked off our Penally Abbey treats on a stretch of the stunning Pembrokeshire Coastal National Park, with our hotel prepared picnic bags in hand. It was the perfect end to this super Easter experience.

We just wish this delightful hotel was on this side of the Irish Sea so we could share this Pembrokeshire gem with our clients for our incentive trips, conference social programmes and events.

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